As an art director, I am typically assigned the more technically challenging briefs or tasks that require establishing creative processes, such as a design system or a pipeline.

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However, this doesn't mean that I don't love co-creating a brand from the ground up, experimenting with logo development, or devising impactful campaigns.

 

On this page, I have showcased some examples from my larger portfolio of content that I have collaborated on or created independently. Personally, I am a strong advocate for working as part of a diverse team to gain unique perspectives. The best content emerges from understanding contrasting views, though this should not be confused with design by committee and compromise, which often leads to the opposite result.