THE MOST SUCCESSFUL VIDEO AT QREDO*

 

In the vast landscape of Web3, blockchain, and crypto, it's easy to get lost in a whirlwind of technical jargon. Sometimes, we tend to focus too much on explaining how something works, diving into never-ending lists of features. But what truly engages people is answering questions like, 'Why does this benefit me?' and 'What (singular) problem does it solve?'

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From a technical and creative point of view, this video is no better in quality or style than any other explainer animation in my portfolio. However, this marks the moment that Qredo shifted to storytelling, and the results speak for themselves. 
Qredo usually achieved 50-1.5k views for their video. This video achieved over 35K* on Youtube alone (link)

 

In this video, we take our audience on a straightforward and user-friendly journey, shedding light on the value of multi-sig for secure self-custody exchanges.

We aimed to make the language more relatable and consider it a significant step in discovering the right tone of voice for our brand.
 

Notably, this also marked our debut into the world of 3D CGI-based videos at Qredo, where we harnessed the power of Cinema 4D and Redshift.

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*These insights are backed by metrics, of course!