Thrive Learning Introduction
Thrive Learning is a forward-thinking company dedicated to transforming education through innovative technology. I joined on a six-month contract as part of the marketing creative team to lead their rebrand and drive the go-to-market strategy for their new generative AI suite. My role focused on enhancing their presence at key industry expos and optimising the creative pipeline to support scalability for the company and its creative department.
Events
Videos and demos
Web/UI design
AI and motion
Key achievements include:
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Delivering the most successful event in company history at Learn Tech 2024, significantly elevating Thrive Learning’s profile.
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Streamlining the creative pipeline by implementing a new workflow from Figma UI to After Effects motion graphics, reducing pitch video turnaround time from 4-6 hours to under 3 hours, boosting efficiency and scalability.
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Mentoring the junior multi-media designer in building and using a modular design system in Figma, which radically accelerated workflow whilst maintaining flexibility for personalisation to align with customers’ unique brand identities.
Role:
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Creative/brand direction
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Web/UI design (link)
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Motion graphics
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3D event/expo design (link)
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Design for print
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Video pre- and post-production
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Building brand guidelines, design systems, templates, and introducing project management processes
Generative AI:
Leading the revolution
VIDEOS—THRIVE AI
Web and UI design/animation/interactions:
Figma, Webflow, Lottie, Spline.Design, and Vev.Design
Events and Expos:
Print, OOH digital, and 3D design
Design development
3D designs & mockup renders
Big brands:
Customer testimonials
Working with big brands:
Winning personalised pitch videos, customer testimonials, and UI platform mockups
Creative challenge:
Every job starts with one
