𝗦𝗧𝗢𝗖𝗞 + 𝗔𝗜: 𝗧𝗛𝗘 𝗖𝗢𝗠𝗣𝗟𝗜𝗔𝗡𝗧 𝗖𝗥𝗘𝗔𝗧𝗜𝗩𝗘 𝗪𝗢𝗥𝗞𝗙𝗟𝗢𝗪

𝗛𝗼𝘄 𝘁𝗼 𝘀𝘂𝗽𝗲𝗿𝗰𝗵𝗮𝗿𝗴𝗲 𝗹𝗶𝗰𝗲𝗻𝘀𝗲𝗱 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘄𝗶𝘁𝗵 𝗔𝗜 𝘁𝗼𝗼𝗹𝘀 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗯𝗿𝗲𝗮𝗸𝗶𝗻𝗴 𝘁𝗵𝗲 𝗹𝗮𝘄 (𝗼𝗿 𝗯𝘂𝗿𝗻𝗶𝗻𝗴 𝗯𝗿𝗶𝗱𝗴𝗲𝘀 𝘄𝗶𝘁𝗵 𝘀𝘁𝗼𝗰𝗸 𝗮𝗿𝘁𝗶𝘀𝘁𝘀)

Stock photo and footage isn't dead. But on its own, it's rarely enough. That perfect shot? Almost there. Wrong time of day. Subject looking the wrong direction. Wrong aspect ratio.

Using stock to generate new content? Explicitly against most terms of service - and as Getty v. Stability AI showed us, totally illegal.

𝗧𝗵𝗲 𝗺𝗶𝗱𝗱𝗹𝗲 𝗴𝗿𝗼𝘂𝗻𝗱 𝗺𝗼𝘀𝘁 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀 𝗺𝗶𝘀𝘀:

AI-powered editing tools applied to properly licensed stock content typically fall within your usage rights. Adobe Firefly's generative fill. Runway's motion control. FOSSA Tether for null-based animation. CamCloneMaster for camera motion transfer. KeenTools for facial reconstruction. You're using AI as an editing mechanism on content you've legitimately licensed - not as training data.

𝗪𝗵𝘆 𝘁𝗵𝗶𝘀 𝗺𝗮𝘁𝘁𝗲𝗿𝘀:

We spend hours finding the right visual, get 90% there, but that last 10% traditionally meant expensive reshoots or "close enough."

Gen-AI alone is often too perfect - lacks the grain, the imperfections, the authenticity.

𝗧𝗵𝗲 𝘀𝘄𝗲𝗲𝘁 𝘀𝗽𝗼𝘁? Licensed stock as foundation, AI as enhancement layer.

Change colour grade. Extend the frame. Adjust camera angle. Modify expressions. Clone camera movements from reference footage. Animate facial expressions with audio. Build 3D heads from photos for angle control.

Work faster. Deliver more. Stay compliant. Support stock artists through proper licensing.

𝗧𝗵𝗲 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸:

✓ License stock properly

✓ Use tools with commercial indemnification

✓ Stock remains the substantial basis

✓ Document your workflow

This isn't replacing stock libraries. It's making licensed content adaptable to real briefs without the IP risk of generation-from-scratch.

Let's win together.