𝗦𝗧𝗢𝗣 𝗤𝗨𝗢𝗧𝗜𝗡𝗚 𝗟𝗜𝗞𝗘 𝗔 𝗗𝗥𝗨𝗡𝗞 𝗔𝗦𝗧𝗥𝗢𝗡𝗔𝗨𝗧:

𝙃𝙚𝙧𝙚’𝙨 𝙩𝙝𝙚 𝘿𝙧𝙖𝙠𝙚 𝙀𝙦𝙪𝙖𝙩𝙞𝙤𝙣 𝙛𝙤𝙧 𝙘𝙧𝙚𝙖𝙩𝙞𝙫𝙚𝙨...𝙗𝙚𝙛𝙤𝙧𝙚 𝙖 𝙗𝙡𝙖𝙘𝙠 𝙝𝙤𝙡𝙚 𝙨𝙬𝙖𝙡𝙡𝙤𝙬𝙨 𝙮𝙤𝙪𝙧 𝙗𝙪𝙙𝙜𝙚𝙩!

Ever tried quoting creative work and felt like you’re solving the 𝗗𝗿𝗮𝗸𝗲 𝗘𝗾𝘂𝗮𝘁𝗶𝗼𝗻...and missing some vital data sets?

I did. Here’s my first stab:

$£€ = 𝗧(𝗖 + 𝗔 + 𝗩 + 𝗣 + 𝗗) + 𝗘 + 𝗠 – 𝗙

𝗧=Time, 

𝗖=Complexity

𝗔=Amends

𝗩=Volume

𝗣=Planning/admin

𝗗=Duration

𝗘=Expenses

𝗠=Mess

𝗙=Fudges and shortcuts

It’s… charming, but goes supernova if T=100h and C=8!

So I asked an AI to upgrade it. Here is the simple formula 😅

$£€ = (𝗧 × 𝗛) × (𝗖×𝗥(𝗰) + 𝗔×𝗥(𝗮) + 𝗩×𝗥(𝘃) + 𝗣×𝗥(𝗽) + 𝗗×𝗥(𝗱)) + 𝗘×(𝟭+𝗠) - 𝗦×𝗙

🔧 𝗛 = hourly rate (£25-100)

🔧 𝗥(𝘅) = per-variable multipliers (tune in Sheets)

🔧 𝗠 = mess premium (0–50%)

🔧 𝗦×𝗙 = savings from templates/AI

Plug into Google Sheets → and we have lift off 🚀

No more “𝘦𝘳, £15𝘒...𝘰𝘳 £7𝘬, does that sound right?”

Other add-ons

• Seniority range (junior £20/h vs £100/h)

• IP licensing (buyout vs limited)

• Compliance risk (pharma +25%)

• Post-launch support (£500 flat)

But wait, we aren't mathematicians, we are artists, so let's show, not tell:

 • 𝗥𝗮𝗱𝗮𝗿 𝗖𝗵𝗮𝗿𝘁 – 5 axes (C, V, P, A, D). Bigger area = bigger fee. Clients see why three amend rounds doubles the price.

 • 𝗜𝗿𝗼𝗻 𝗧𝗿𝗶𝗮𝗻𝗴𝗹𝗲 𝗦𝗹𝗶𝗱𝗲𝗿

Fast ←●───→ Slow

Good ←─●────→ Basic

Cheap ←───●──→ Premium

Drag two, the third locks. Trade-offs made visible.

 • 𝗧𝗶𝗲𝗿𝗲𝗱 𝗠𝗲𝗻𝘂 (my “picture dictionary”)

🥉 Bronze £800 – 1 static, 1 amend

🥈 Silver £3.5k – 15s motion, custom illustration

🥇 Gold £12k – 60s cinematic, original score

🧩 Fusion – pick any two & merge (±20%)

𝗢𝗧𝗛𝗘𝗥 𝗤𝗨𝗢𝗧𝗜𝗡𝗚 𝗛𝗔𝗖𝗞

 • 𝗧-𝘀𝗵𝗶𝗿𝘁 𝘀𝗶𝘇𝗶𝗻𝗴 – XS£500 / S£2k / M£5k / L£12k

 • 𝗩𝗮𝗹𝘂𝗲 𝗽𝗿𝗶𝗰𝗶𝗻𝗴 – 5% of client’s expected ROI

 • 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝘆 𝗿𝗲𝘁𝗮𝗶𝗻𝗲𝗿 – £2k upfront, then credits/hourly rate

 • 𝗥𝘂𝘀𝗵 𝘁𝗼𝗴𝗴𝗹𝗲 – +50% for <7 days

 • 𝗔𝗜 𝗱𝗶𝘀𝗰𝗼𝘂𝗻𝘁 – “–20% if AI does X Y Z”

𝗖𝗛𝗘𝗔𝗧 𝗦𝗛𝗘𝗘𝗧

 1. Grab T – check Toggl for past hours on similar jobs

 2. Score C – rate complexity 1–10 against your job library

 3. Pull A/V/P/D – lift straight from the client brief

 4. Crunch v2 – let Google Sheets spit out the number

 5. Flash visuals – radar chart + Iron Triangle slider

 6. Serve tiers – send Bronze/Silver/Gold + fusion option

 7. Buffer 15% – contingency line for surprises

 8. Ship smart – Notion page or clean PDF

𝗬𝗢𝗨𝗥 𝗧𝗨𝗥𝗡

Drop your wildest quoting hack below.

Or DM for the Sheets template + Radar Chart Canva file.

@𝗧𝗼𝗴𝗴𝗹 @𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝘃𝗲_𝗶𝗼 @𝗠𝗮𝗻𝘆𝗥𝗲𝗾𝘂𝗲𝘀𝘁𝘀 @𝗣𝗮𝗴𝗲𝗣𝗿𝗼𝗼𝗳 @𝗺𝗼𝗻𝗱𝗮𝘆𝗱𝗼𝘁𝗰𝗼𝗺

hashtag#𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝗣𝗿𝗶𝗰𝗶𝗻𝗴 hashtag#𝗙𝗿𝗲𝗲𝗹𝗮𝗻𝗰𝗲𝗧𝗶𝗽𝘀 hashtag#𝗔𝗴𝗲𝗻𝗰𝘆𝗟𝗶𝗳𝗲 hashtag#𝗜𝗿𝗼𝗻𝗧𝗿𝗶𝗮𝗻𝗴𝗹𝗲