𝗧𝗛𝗘 𝗨𝗡𝗖𝗘𝗥𝗧𝗔𝗜𝗡𝗧𝗬 𝗣𝗔𝗥𝗔𝗗𝗢𝗫

𝗛𝗼𝘄 𝘁𝗼 𝗰𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝘁𝗹𝘆 𝗾𝘂𝗼𝘁𝗲/𝗽𝗶𝘁𝗰𝗵 𝘄𝗶𝘁𝗵 𝗔𝗜 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗽𝗶𝗽𝗲𝗹𝗶𝗻𝗲 𝗽𝗿𝗼𝗰𝗲𝘀𝘀𝗲𝘀

Quoting creative work was already a cosmic puzzle, as my “drunk astronaut” take on the Drake Equation shows: https://lnkd.in/ebF9QAAk 

Now, gen-AI accelerates the chaos. How do we craft quotes that are realistic, resilient, and reassuring? Here’s my roadmap.

𝗔𝗜 𝘁𝗶𝗲𝗿𝘀: 𝘁𝗿𝗶𝗽𝗹𝗲 𝗰𝗵𝗼𝗶𝗰𝗲, 𝘇𝗲𝗿𝗼 𝗰𝗼𝗻𝗳𝘂𝘀𝗶𝗼𝗻

Ask: 𝘞𝘩𝘢𝘵’𝘴 𝘺𝘰𝘶𝘳 𝘈𝘐 𝘱𝘰𝘭𝘪𝘤𝘺? Serve three options:

 • 𝗣𝗨𝗥𝗘 𝗖𝗥𝗔𝗙𝗧 0% AI. Higher cost + human heart only. 

 • 𝗛𝗬𝗕𝗥𝗜𝗗 𝗛𝗔𝗥𝗠𝗢𝗡𝗬 AI drafts + human polish. Speed with soul. 

 • 𝗙𝗨𝗟𝗟 𝗧𝗛𝗥𝗢𝗧𝗧𝗟𝗘 Max AI, minimal touch-ups. Fastest, cheapest, but highest risk of off-brand output.

Add 𝗰𝗼𝗺𝗽𝗹𝗶𝗮𝗻𝗰𝗲 𝗰𝗹𝗮𝘂𝘀𝗲 (IP checks, likeness audits, etc). Clients choose. I stay covered.

𝗜𝘁𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗯𝘂𝗳𝗳𝗲𝗿: 𝟮𝟱% 𝗯𝘂𝗶𝗹𝘁 𝗶𝗻

First-draft perfection? Rare! Gen-AI is often a roll of the dice. 

𝗙𝗶𝘅: Add 25% upfront. 

“𝘊𝘰𝘷𝘦𝘳𝘴 𝘤𝘳𝘦𝘢𝘵𝘪𝘷𝘦 𝘤𝘢𝘭𝘪𝘣𝘳𝘢𝘵𝘪𝘰𝘯. 𝘠𝘰𝘶𝘳 𝘷𝘪𝘴𝘪𝘰𝘯 𝘭𝘢𝘯𝘥𝘴 𝘷𝘪𝘷𝘪𝘥, 𝘯𝘰𝘵 𝘷𝘢𝘨𝘶𝘦.”

Hands-on tools like Fossa Tether and node-based boards (Weavy, Adobe Boards with beta AI trainer, Luvian, Runway) give control. Recraft leads for brand consistency—vectors, layers, style controls. Adobe’s Firefly Custom Models/StyleIDs (post-MAX 2025 beta) may challenge it. For more information on AI tools that give back control, see: https://lnkd.in/eQGY5YCi

𝗖𝗿𝗲𝗱𝗶𝘁 𝗰𝗹𝗮𝗿𝗶𝘁𝘆: 𝗳𝗼𝗿𝗲𝗰𝗮𝘀𝘁 𝘁𝗵𝗲 𝗳𝗹𝘂𝘅

A slick ad might cost £150–£1,800 in credits. 

Still cheaper than a £25k live shoot (crew £8k, location £3k, wardrobe/props £2k, makeup/lighting £4k, director/DP £5k, post £3k) but hard to predict. 

𝗙𝗶𝘅 𝗲𝘅𝗮𝗺𝗽𝗹𝗲: Quote base + surge cap. 

 • Generation: £200 / £600 max 

 • Upscale: £100 / £400 max 

 • Audio: £80 / £300 max 

𝗖𝗲𝗶𝗹𝗶𝗻𝗴: £𝟭,𝟯𝟬𝟬

Pull averages from past jobs.

𝗔𝗺𝗲𝗻𝗱𝘀: 𝟯 𝗳𝗿𝗲𝗲, 𝘁𝗵𝗲𝗻 £𝟮𝟱𝟬 𝗽𝗲𝗿 𝗺𝗮𝗷𝗼𝗿 𝗿𝗲-𝗽𝗿𝗼𝗺𝗽𝘁

One line change? Often a full re-roll. 

𝗥𝘂𝗹𝗲:

3 minor amends free. 

£250 per major re-prompt. 

£400 post-production patch add-on. 

Call it “𝗳𝗹𝗲𝘅 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗳𝗹𝘂𝘅”.

𝟮𝟬𝟮𝟱 𝗰𝘂𝗿𝘃𝗲𝗯𝗮𝗹𝗹𝘀: 𝗼𝗳𝗳𝗲𝗿 𝘁𝗵𝗲𝘀𝗲 𝗮𝘀 𝗰𝗼𝘀𝘁 𝗼𝗽𝘁𝗶𝗼𝗻𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗾𝘂𝗼𝘁𝗲 𝗮𝘀 𝘄𝗲𝗹𝗹

 • IP Audit

 • Bias & Ethics Filter

 • EU AI Act Compliance 

 • SEO & E-E-A-T Boost

𝗧𝗿𝘂𝘀𝘁 𝗺𝘂𝗹𝘁𝗶𝗽𝗹𝗶𝗲𝗿𝘀.

𝗠𝘆 𝗾𝘂𝗼𝘁𝗲 𝗳𝗼𝗿𝗺𝘂𝗹𝗮

𝗕𝗮𝘀𝗲 𝗙𝗲𝗲 (my time+expected costs) + 𝗔𝗜 𝗧𝗶𝗲𝗿 𝗦𝗵𝗶𝗳𝘁 + 𝟮𝟱% 𝗜𝘁𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗕𝘂𝗳𝗳𝗲𝗿 + 𝗖𝗿𝗲𝗱𝗶𝘁 𝗖𝗲𝗶𝗹𝗶𝗻𝗴 = 𝗖𝗹𝗶𝗲𝗻𝘁 𝗖𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝗰𝗲

One page. Bold bands. Clean PDF/Notion link.

Clear quotes signal partnership: tech, talent, transparency. No blind spots.

What’s your quoting hack? Drop it below. Let’s launch smarter. 🚀

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