𝗔𝗗𝗢𝗕𝗘 𝗝𝗨𝗦𝗧 𝗕𝗥𝗢𝗨𝗚𝗛𝗧 𝗠𝗬 𝗛𝗢𝗣𝗘𝗦 𝗙𝗢𝗥 𝗧𝗛𝗘 𝗖𝗥𝗘𝗔𝗧𝗜𝗩𝗘 𝗜𝗡𝗗𝗨𝗦𝗧𝗥𝗬 𝗧𝗢 𝗟𝗜𝗙𝗘

𝗪𝗵𝗲𝗻 𝘁𝗵𝗲 𝘄𝗼𝗿𝗹𝗱'𝘀 𝗹𝗲𝗮𝗱𝗶𝗻𝗴 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝘀𝗼𝗳𝘁𝘄𝗮𝗿𝗲 𝗿𝗲𝗶𝗺𝗮𝗴𝗶𝗻𝗲𝘀 𝗵𝗼𝘄 𝘄𝗲 𝗮𝗰𝗰𝗲𝘀𝘀 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝘁𝗼𝗼𝗹𝘀, 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 𝗰𝗵𝗮𝗻𝗴𝗲𝘀

https://news.adobe.com/news/2025/12/adobe-photoshop-express-acrobat-chatgpt

Adobe launched Photoshop, Acrobat, and Express inside ChatGPT. Not just conversational AI—actual Adobe interfaces with creative controls, sliders, and adjustment layers surfaced through natural language.

The biggest competitor to Adobe Creative Cloud has never been another software company, it's been the sheer intimidation factor of its own interface.

𝗧𝘄𝗼 𝗲𝘅𝗶𝘀𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝘁𝗵𝗿𝗲𝗮𝘁𝘀 𝗰𝗼𝗻𝘃𝗲𝗿𝗴𝗶𝗻𝗴:

1. Complexity isn't the enemy—it's the feature. That complexity gives pros control. Gen-AI creates the illusion of directional intent while abstracting away precision. The intimidation factor keeps non-creatives out.

1. Adobe's real competitor isn't Canva or Figma. It's an agentic, aggregated AI that does everything. Making Adobe and the creative industry potentially obsolete. When AI can concept, design, animate, edit, and deliver without human specialization, the entire value chain shifts.

𝗙𝗼𝗿 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀: This lets you work outside your specialization more fluidly. But your creative knowledge/experience is your strength, don’t replace a lifetime of specialized mastery by temptation.

𝗠𝘆 𝗿𝗲𝗰𝗼𝗺𝗺𝗲𝗻𝗱𝗮𝘁𝗶𝗼𝗻: Focus on what gen-AI does within your specific role first, then diversify. Too many are getting distracted and losing focus on what makes them irreplaceable.

𝗙𝗼𝗿 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗲𝗿𝘀: This uses Model Context Protocol (MCP) an open standard that makes Adobe tools potentially available across all LLM platforms. While ChatGPT still leads with 55% market share, it's lost three percentage points in recent months as Claude saw 190% year-over-year growth and Perplexity surged 370%.

𝗧𝗵𝗶𝘀 𝗶𝘀 𝘄𝗵𝘆 𝗠𝗖𝗣 𝗺𝗮𝘁𝘁𝗲𝗿𝘀: when Adobe CC functions work in ChatGPT, Claude, Google Gemini, and Grok, the competitive advantage shifts from owning the tools to providing the best interface to those tools. I want to see this integration across all platforms.

𝗙𝗼𝗿 𝗔𝗱𝗼𝗯𝗲: They launched Sensei AI in 2016. Firefly isn't the best gen-AI, but how Adobe integrates it within CC workflows makes them the leader. They have not lost sight of this advantage. 

Final thought: regulations are coming, but no one appears to be preparing. 

The question: "Which interface lets you use all the tools?"

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