𝗨𝗡𝗕𝗘𝗟𝗜𝗘𝗩𝗔𝗕𝗟𝗘: 𝗔𝗜 𝗦𝗟𝗔𝗩𝗘𝗦 𝗣𝗢𝗪𝗘𝗥 𝗦𝗢𝗟𝗢 𝗦𝗧𝗨𝗗𝗜𝗢𝗦!
- candyandgrim
- Oct 23, 2025
- 2 min read
𝗗𝗿𝗲𝗮𝗺 𝘁𝗲𝗮𝗺 𝗼𝗿 𝗲𝗰𝗵𝗼 𝗰𝗵𝗮𝗺𝗯𝗲𝗿 𝘁𝗿𝗮𝗽?
I won’t name names, but I stumbled across a jaw-dropper: a freelance job ad for expert 2D/3D motion design at $15ph. Outraged, I dug into the company, a one-person agency churning out 100% AI-generated content, run by someone with zero video or design experience. The site’s team page listed roles like ‘AI Creative Director’ and ‘AI Analytics Guru’. At least they’re upfront – but REALLY?
This mirrors the rise of solo outfits, where AI assistants whip up cinematic ads from prompts alone, no crew, just endless loops from start to finish. I wonder: does this liberate or leave us isolated
𝗧𝗵𝗲 𝗕𝗿𝗶𝗴𝗵𝘁 𝗦𝗶𝗱𝗲: AI saves time. 60% for grunt work (drafts, assets) and in some cases, democratises skills, letting noobs create 3D content (though it stings for experts who’ve spent years perfecting their craft). That leaves 30% for direction and 10% for polish. Tools like CrewAI turn assistants into MVP powerhouses, earning £10k/month solo. Forbes calls it the “one-person unicorn” era. For creatives, it’s a canvas boost, potentially ditching admin burdens. It also lets people work outside their zones – I, for one, struggled with coding but now vibe out code on weekends…for fun!
𝗧𝗵𝗲 𝗙𝗹𝗶𝗽 𝗦𝗶𝗱𝗲: No pushback. AI won’t challenge ideas or offer diverse views; it’s an echo chamber dishing out “weak sauce.” MIT data shows human-AI teams outshine solo AI by 40% in nuance. Some thrive on pure AI, but clients crave soul – that gut-check from a team huddle. Without it, burnout creeps in from relentless “more” demands, not freedom.
𝗠𝘆 𝗛𝘆𝗯𝗿𝗶𝗱 𝗩𝗶𝘀𝗶𝗼𝗻: Let’s reignite the creative spark. Use AI for 40-80% of the heavy lifting, but let humans fuel the heart and diversity of ideas. The old monolithic agency model risks irrelevance, weighed down by outdated hierarchies and rigid specialist roles. Instead, 𝗯𝗼𝘂𝘁𝗶𝗾𝘂𝗲 𝗮𝗴𝗲𝗻𝗰𝗶𝗲𝘀 are the new powerhouses: small, diverse teams with varied skills and tech-savvy flair. Tech-phobes in creative fields? Sorry, the future’s dim – adaptability wins.
For 𝗳𝗿𝗲𝗲𝗹𝗮𝗻𝗰𝗲𝗿𝘀, drop the specialist mindset, you cannot afford to think that way anymore; embrace a polymath approach – wear “jack of all trades” with pride. Blend AI with human insight using tools like OpenAI’s agent builder. It’s teamwork, not takeover.
What’s your call – AI co-pilot or overlord? Tag a solo creator and chime in! DM me if you’re building a hybrid setup – I’m keen to launch a boutique agency, not just creatives but creative business developers and account managers too.
𝗥𝗲𝗳𝗲𝗿𝗲𝗻𝗰𝗲𝘀 𝗮𝗻𝗱 𝗹𝗶𝗻𝗸𝘀:
Forbes on "one-person unicorn" era: https://lnkd.in/ejYqtnvD
MIT data on human-AI teams: https://lnkd.in/eqA-YjeK