Last night at 𝗔𝗱𝗼𝗯𝗲 𝗠𝗔𝗫, one phrase kept repeating: “𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹𝗹𝘆 𝘀𝗮𝗳𝗲” with other 3rd party integrations missing this label.  My thought was "𝘞𝘢𝘪𝘵 𝘴𝘶𝘳𝘦𝘭𝘺 𝘛𝘰𝘱𝘢𝘻 𝘪𝘴 𝘴𝘢𝘧𝘦, 𝘳𝘪𝘨𝘩𝘵?" but it is not listed as commercially safe in Photoshop (No indemnity, I guess) This sparked a deep dive. Most AI platforms 𝘁𝗿𝗮𝗶𝗻 𝗼𝗻 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘁𝗵𝗲𝘆 𝗱𝗼𝗻’𝘁 𝗼𝘄𝗻. They know it. We know it. Our clients know. And yet they demand AI anyw

Getting a pitch wrong can leave you with a soggy mess: missed deadlines, blown budgets, or a client walkaway. The risk? Losing trust or competitive edge if the brief, budget, or vision misaligns. That’s where the 𝗣𝗿𝗼𝗴𝗿𝗲𝘀𝘀𝗶𝘃𝗲 𝗣𝗶𝘁𝗰𝗵 𝗣𝘆𝗿𝗮𝗺𝗶𝗱 (𝗣𝗣𝗣) steps in, it hits the sweet spot!

Navigating client views on AI feels like walking a tightrope these days. In my work, I’ve spotted three main types, each with its own stance on gen-AI in content creation. Let’s call them the Three Client Houses, with AI as the Big Bad Wolf testing their foundations!