𝗪𝗵𝗶𝗽 𝘂𝗽 𝘁𝗵𝗲 𝗣𝗥𝗢𝗚𝗥𝗘𝗦𝗦𝗜𝗩𝗘 𝗣𝗜𝗧𝗖𝗛 𝗣𝗬𝗥𝗔𝗠𝗜𝗗!

𝙒𝙞𝙣𝙣𝙞𝙣𝙜 𝙬𝙤𝙧𝙠 𝙬𝙞𝙡𝙡 𝙗𝙚𝙘𝙤𝙢𝙚 𝙖 𝙩𝙧𝙞𝙛𝙡𝙚

Getting a pitch wrong can leave you with a soggy mess: missed deadlines, blown budgets, or a client walkaway. The risk? Losing trust or competitive edge if the brief, budget, or vision misaligns. That’s where the 𝗣𝗿𝗼𝗴𝗿𝗲𝘀𝘀𝗶𝘃𝗲 𝗣𝗶𝘁𝗰𝗵 𝗣𝘆𝗿𝗮𝗺𝗶𝗱 (𝗣𝗣𝗣) steps in, it hits the sweet spot!

𝗙𝗢𝗨𝗡𝗗𝗔𝗧𝗜𝗢𝗡 𝗟𝗔𝗬𝗘𝗥: 𝗧𝗛𝗘 𝗦𝗧𝗨𝗥𝗗𝗬 𝗕𝗔𝗦𝗘. 

This is my best effort to meet the client’s brief and objectives, fitted to their budget if there is one. It’s the sponge layer, holding it all together. The client expects to see this—even if you believe your other ideas are better, do not disregard their concept.

𝗔𝗗𝗔𝗣𝗧𝗜𝗩𝗘 𝗟𝗔𝗬𝗘𝗥: 𝗧𝗛𝗘 𝗖𝗟𝗘𝗩𝗘𝗥 𝗧𝗪𝗜𝗦𝗧. 

My first variation—slightly off the brief but still hitting goals. It might cut costs, speed up delivery, or add content, boosting ROI like a zesty custard layer.

𝗩𝗜𝗦𝗜𝗢𝗡𝗔𝗥𝗬 𝗟𝗔𝗬𝗘𝗥: 𝗧𝗛𝗘 𝗕𝗢𝗟𝗗 𝗧𝗢𝗣𝗣𝗜𝗡𝗚. This rises beyond the brief and budget, focusing on objectives. It’s the cream finish—perhaps pricier, or a wild card to top it off with impact.

𝗧𝗜𝗣: Serve Foundation Layer first, then whip up Adaptive and Visionary Layers to test their taste. I often find they want a scoop of all three.

𝗕𝗲𝘆𝗼𝗻𝗱 𝘁𝗵𝗲 𝘁𝗿𝗶𝗳𝗹𝗲, 𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 𝗺𝗮𝘁𝘁𝗲𝗿𝘀 𝘁𝗼𝗼. 

While a PowerPoint/Keynote deck or the outdated PDF has its place, digital brochures via tools like Tiled, Vev, Genially, Foleon, Pitch, or Storydoc are the smart choice. See my post on ditching PDFs here offer interactivity and tracking that PDFs can’t match. 

These tools elevate pitches with flair—perfect for the Visionary Layer!

What’s your pitch recipe? Share below! Struggling to whip up your next pitch? 𝗜’𝗺 𝗵𝗲𝗿𝗲 𝘁𝗼 𝗵𝗲𝗹𝗽 take it to the next level—drop me a message to collaborate!

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