Getting a pitch wrong can leave you with a soggy mess: missed deadlines, blown budgets, or a client walkaway. The risk? Losing trust or competitive edge if the brief, budget, or vision misaligns. That’s where the 𝗣𝗿𝗼𝗴𝗿𝗲𝘀𝘀𝗶𝘃𝗲 𝗣𝗶𝘁𝗰𝗵 𝗣𝘆𝗿𝗮𝗺𝗶𝗱 (𝗣𝗣𝗣) steps in, it hits the sweet spot!

Navigating client views on AI feels like walking a tightrope these days. In my work, I’ve spotted three main types, each with its own stance on gen-AI in content creation. Let’s call them the Three Client Houses, with AI as the Big Bad Wolf testing their foundations!

As a creative director, I’ve crafted digital brochures with Ceros, Foleon, and Adobe InDesign’s online publishing.  - Ceros offers stunning animations but costs ~£20k+/year and isn’t for non-technical creatives.  - Foleon ~£160+/user/month excels in creative/non-creative collaboration with templates and analytics, but with less interactive and animation functionality than Ceros. - InDesign ~£16/month is cheap, allows for a lot of creative freedom, but has a very clunky creati