𝗧𝗵𝗲 𝗣𝗗𝗙 𝗶𝘀 𝗗𝗲𝗮𝗱!𝘛𝘩𝘪𝘴 𝘢𝘳𝘵𝘪𝘤𝘭𝘦 𝘩𝘢𝘴 𝘯𝘰𝘵𝘩𝘪𝘯𝘨 𝘵𝘰 𝘥𝘰 𝘸𝘪𝘵𝘩 𝘈𝘐... 𝘧𝘰𝘳 𝘢 𝘤𝘩𝘢𝘯𝘨𝘦 𝘰𝘧 𝘱𝘢𝘤𝘦!

As a creative director, I’ve crafted digital brochures with Ceros, Foleon, and Adobe InDesign’s online publishing. 

- Ceros offers stunning animations but costs ~£20k+/year and isn’t for non-technical creatives. 

- Foleon ~£160+/user/month excels in creative/non-creative collaboration with templates and analytics, but with less interactive and animation functionality than Ceros.

- InDesign ~£16/month is cheap, allows for a lot of creative freedom, but has a very clunky creative pipeline for interactive/animated brochures.

𝗪𝗵𝘆 𝗗𝗶𝘁𝗰𝗵 𝘁𝗵𝗲 𝗣𝗗𝗙?

PDFs are static

No animations

No updates

No tracking

Not to mention file size issues!

Digital brochures offer parallax, hotspots, video embeds, and analytics. They’re mobile-friendly, shareable, with CRM integration, and can be personalised at scale. For small-to-medium companies, they boost conversions (30% higher click-throughs) and avoid reprint costs. 

Then, for extra flair, include embeds with other platforms like LottieFiles (states) and Spline.

𝗧𝗼𝗽 𝟱 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗕𝗿𝗼𝗰𝗵𝘂𝗿𝗲 𝗧𝗼𝗼𝗹𝘀

Best PDF alternatives for creative/sales collaboration, interactivity, and budgets under £60/admin-user/month.

Vev

 • 𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝘀: Parallax, hotspots, Lottie/Spline embeds; drag-and-drop microsites, Figma importing.

 • 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻: Real-time editing, role-based sharing, brand kits.

 • 𝗙𝗶𝘁: Creative-driven with pro visuals; sales gets gated sharing, lighter CRM (Zapier).

Genially

 • 𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝘀: Gamified hotspots, 3D animations, quizzes; Lottie/Spline embeds.

 • 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻: Team workspaces, permissions for non-creatives.

 • 𝗙𝗶𝘁: Budget-friendly; sales loves analytics, creatives love gamification. 16:9 ratio suits decks, not microsites.

Tiled

 • 𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝘀: App-like parallax, dynamic components, native Lottie; personalised paths.

 • 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻: Live co-editing, CRM syncs (HubSpot/Salesforce).

 • 𝗙𝗶𝘁: Creative flair meets sales tracking; ideal for conversion-focused brochures.

Pitch

 • 𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝘀: Modular animations, Spline embeds, parallax; investor-grade polish.

 • 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻: Shared libraries, feedback, and sales personalisation via notes.

 • 𝗙𝗶𝘁: Streamlined for creative pitches with deal-room analytics.

Storydoc

 • 𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝘀: Scroll-based hotspots, dynamic embeds; app-like interactivity.

 • 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻: Team permissions; CRM syncs, personalisation.

 • 𝗙𝗶𝘁: Sales-focused with creative appeal; trackable microsites.

𝗪𝗮𝗶𝘁, 𝗜 𝗟𝗶𝗲𝗱...𝗧𝗵𝗲𝗿𝗲’𝘀 𝗔𝗜!

Genially’s AI crafts layouts, Vev suggests designs, Storydoc personalizes, and Pitch/Tiled enhances templates. AI saves time for creatives and sales. 

Ditch PDFs—test these tools’ free trials to make brochures that live, breathe, and convert!