𝗖𝗮𝗻 𝗔𝗜 𝗿𝗲𝘀𝗲𝘁 𝘁𝗵𝗲 𝗲𝗳𝗳𝗼𝗿𝘁-𝗼𝘂𝘁𝗽𝘂𝘁 𝗯𝗮𝗹𝗮𝗻𝗰𝗲 𝗮𝗻𝗱 𝘁𝗶𝗽 𝘁𝗵𝗲 𝘀𝗰𝗮𝗹𝗲𝘀? The 80:20 rule, or Pareto Principle, has been my creative compass:  • 20% effort delivers 80% of quality output, a lean way to shine.  • But chasing that extra 20% perfection? It tips the scale, demanding 80% more effort for diminishing returns: reduced ROI and stretched resources. With AI in play, let’s rebalance and rethink this trusted mantra. This shift isn’t just the

As a Creative Director & Technologist, shaping motion, brand, and experiential campaigns across start-ups to enterprises. I’ve wrangled feedback with tools like ProofHQ, Wistia, InVision, Vimeo Review, Dropbox Review, Frame.io, and built-ins like Figma and Foleon.

Finding a PM tool that liberates designers, supports marketers/PMs, and connects with stakeholders/clients is like hunting a unicorn. After years of trial and error, here’s what I’ve learned and what I'm looking for. 

As a creative director, I’ve crafted digital brochures with Ceros, Foleon, and Adobe InDesign’s online publishing.  - Ceros offers stunning animations but costs ~£20k+/year and isn’t for non-technical creatives.  - Foleon ~£160+/user/month excels in creative/non-creative collaboration with templates and analytics, but with less interactive and animation functionality than Ceros. - InDesign ~£16/month is cheap, allows for a lot of creative freedom, but has a very clunky creati