𝗛𝘂𝗳𝗳, 𝗣𝘂𝗳𝗳, 𝗮𝗻𝗱 𝗧𝗮𝗶𝗹𝗼𝗿 𝗬𝗼𝘂𝗿 𝗔𝗜 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵!

𝘞𝘪𝘭𝘭 𝘵𝘩𝘦 𝘉𝘪𝘨 𝘉𝘢𝘥 AI 𝘞𝘰𝘭𝘧 𝘉𝘭𝘰𝘸 𝘠𝘰𝘶𝘳 𝘊𝘭𝘪𝘦𝘯𝘵 𝘏𝘰𝘶𝘴𝘦𝘴 𝘋𝘰𝘸𝘯?

Navigating client views on AI feels like walking a tightrope these days. In my work, I’ve spotted three main types, each with its own stance on gen-AI in content creation. Let’s call them the Three Client Houses, with AI as the Big Bad Wolf testing their foundations!

𝗕𝗥𝗜𝗖𝗞 𝗛𝗢𝗨𝗦𝗘: 𝗭𝗘𝗥𝗢-𝗧𝗢𝗟𝗘𝗥𝗔𝗡𝗖𝗘 𝗘𝗡𝗧𝗘𝗥𝗣𝗥𝗜𝗦𝗘𝗦. These are the sturdy ones, built on strict rules—content must be purely human-made. These tend to be your blue-chip enterprise-level clients who need to play by the rules and cannot afford to use content with iffy IP. But with AI woven into tools like Adobe or Microsoft, can this hold true? Harvard Business Review notes enterprises are adding AI guardrails for compliance, yet some still demand zero AI traces to dodge risks. These are becoming a minority. 

𝗪𝗢𝗢𝗗 𝗛𝗢𝗨𝗦𝗘: 𝗖𝗔𝗨𝗧𝗜𝗢𝗨𝗦 𝗔𝗗𝗢𝗣𝗧𝗘𝗥𝗦. A solid middle ground—AI’s welcome for ideation, tweaks, or for some of the mid-project grunt work, but end results need bespoke work and/or using licensed stock. No grey areas here, just brand consistency to weather any storm.

𝗦𝗧𝗥𝗔𝗪 𝗛𝗢𝗨𝗦𝗘: 𝗥𝗜𝗦𝗞-𝗧𝗔𝗞𝗘𝗥𝗦. Startups and small teams with lightweight setups who’d rather beg forgiveness later, much like meme marketing’s IP abuses (e.g., brands repurposing viral memes, facing rare fines). Is gen-AI slop the new meme? Fortune says 9 in 10 freelancers see AI as positive, and these clients are inviting the AI Big Bad Wolf in for a cuppa.

𝗧𝗜𝗣: Probe early—ask about AI policies to tailor your pitch and strengthen their house. And periodically confirm that there hasn’t been a change in policy, to avoid having your creative house blown away by the competition or by a misalignment with your client.

𝘞𝘩𝘢𝘵’𝘴 𝘺𝘰𝘶𝘳 𝘤𝘭𝘪𝘦𝘯𝘵 𝘵𝘺𝘱𝘦? 

𝘏𝘰𝘸 𝘥𝘰 𝘺𝘰𝘶 𝘮𝘢𝘯𝘢𝘨𝘦 𝘵𝘩𝘪𝘴 𝘳𝘦𝘭𝘢𝘵𝘪𝘰𝘯𝘴𝘩𝘪𝘱? 

𝘚𝘩𝘢𝘳𝘦 𝘣𝘦𝘭𝘰𝘸!

hashtag#AICreative hashtag#ClientManagement hashtag#MarketingTrends

references

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