𝗜𝗚𝗡𝗢𝗥𝗔𝗡𝗖𝗘 𝗜𝗦 𝗡𝗢𝗧 𝗔 𝗗𝗘𝗙𝗘𝗡𝗖𝗘: 𝟮𝟬𝟮𝟱 𝗘𝗨 𝗖𝗵𝗲𝗮𝘁 𝗦𝗵𝗲𝗲𝘁 for AI creatives

Filmmakers, designers, marketers, photographers. 𝗜𝗳 𝘆𝗼𝘂 𝘂𝘀𝗲 𝗔𝗜 𝗼𝗻 𝘃𝗶𝘀𝘂𝗮𝗹𝘀, 𝘁𝗵𝗶𝘀 𝗮𝗽𝗽𝗹𝗶𝗲𝘀!

No excuses:

• “Didn’t know”

• “Everyone does it”

• “Quick edit”

• “Client didn’t ask”

𝟭. 𝗗𝗜𝗦𝗖𝗟𝗢𝗦𝗨𝗥𝗘 𝗠𝗔𝗡𝗗𝗔𝗧𝗢𝗥𝗬

✅ Label all AI-generated/manipulated visuals — clear & early

✅ Exception: basic edits (crop/color)

✅ Deepfakes: “AI-generated” — even art/ads

✅ Add: overlay, caption, metadata

“⚠️ AI-generated/enhanced”

Pro: QR/URL → full audit trail

𝟮. 𝗖𝗢𝗣𝗬𝗥𝗜𝗚𝗛𝗧 & 𝗜𝗣

❌ AI ≠ author

✅ Prove human input: log prompts, edits, layers

✅ Avoid: “style of [X]”

✅ Use licensed/public domain tools + ToS indemnification

✅ Export logs (Figma/Photoshop/Runway)

𝟯. 𝗟𝗜𝗞𝗘𝗡𝗘𝗦𝗦 & 𝗩𝗢𝗜𝗖𝗘

⚠️ No cloning without consent + pay

✅ Separate written approval + exact use

✅ Pay per use

✅ Disclose: “AI replica with consent”

𝟰. 𝗖𝗟𝗜𝗘𝗡𝗧/𝗖𝗥𝗘𝗪

✅ Disclose AI use

✅ No forced AI

✅ Contract clauses:

• No training on their work

• Disclosure in final

EU: SACD / PlayRight / DACS templates

𝟱. 𝗧𝗥𝗨𝗦𝗧

✅ Never mislead — label all AI

✅ Separate real vs. AI-reconstructed

✅ Explain in credits/captions

✅ 𝟲-𝗦𝗧𝗘𝗣 𝗞𝗜𝗧

1️⃣ Log prompts/edits/tools (Figma/Adobe/Runway)

2️⃣ Use clean AI (check data)

3️⃣ Standardize disclosure

4️⃣ Secure consent + pay

5️⃣ Add AI clauses

6️⃣ Start with YOUR assets (DAM, licensed)

𝗚𝗟𝗢𝗕𝗔𝗟?

• EU: 1 share = applies

• US: state laws (TN/CA/NY)

• EU compliance = global safe

𝗥𝗘𝗦𝗢𝗨𝗥𝗖𝗘𝗦

• EU AI Act: eur-lex.europa.eu

• SAG-AFTRA: sagaftra.org

• C2PA: c2pa.org

• Adobe: adobe.com/sensei/credentials

• Guide: studio.aifilmmaking.ai/blog

𝗛𝘂𝗺𝗮𝗻 + 𝗔𝗜 = 𝗳𝘂𝘁𝘂𝗿𝗲. 𝗖𝗼𝗻𝘁𝗿𝗼𝗹 𝗶𝘁.

𝗗𝗼𝗰𝘂𝗺𝗲𝗻𝘁. 𝗗𝗶𝘀𝗰𝗹𝗼𝘀𝗲. 𝗖𝗼𝗻𝘀𝗲𝗻𝘁. 𝗦𝘁𝗮𝘆 𝗹𝗲𝗴𝗮𝗹.

👉 Save. Share. Protect yourself. Protect your clients.

#AIVisualContent #EUAiAct #CreativeAI