Why your choice of AI tool could cost you—or your client—everything REMEMBER TORRENTING? THIS IS WORSE. Back in the early 2000s, everyone knew torrenting films and music wasn't   technically   legal—but it wasn't technically illegal either. Regulation takes time to catch up with technology.   Then one day, it was   very illegal . Fines arrived. Warnings flooded in. Some people went to jail. Then LoveFilm emerged. Netflix followed. Spotify launched. The story ends well—for tho

Filmmakers, designers, marketers, photographers. 𝗜𝗳 𝘆𝗼𝘂 𝘂𝘀𝗲 𝗔𝗜 𝗼𝗻 𝘃𝗶𝘀𝘂𝗮𝗹𝘀, 𝘁𝗵𝗶𝘀 𝗮𝗽𝗽𝗹𝗶𝗲𝘀! No excuses: • “Didn’t know” • “Everyone does it” • “Quick edit” • “Client didn’t ask” 𝟭. 𝗗𝗜𝗦𝗖𝗟𝗢𝗦𝗨𝗥𝗘 𝗠𝗔𝗡𝗗𝗔𝗧𝗢𝗥𝗬 ✅ Label all AI-generated/manipulated visuals — clear & early ✅ Exception: basic edits (crop/color) ✅ Deepfakes: “AI-generated” — even art/ads ✅ Add: overlay, caption, metadata “⚠️ AI-generated/enhanced” Pro: QR/URL → full audit tra